Professional Front-End Web Development…And More
Us? We are very web-minded.
You? You need a new website. Or maybe a new approach in your overall online branding.
It’s more than HTML, CSS, and javascript.
It’s about your content: Is it relevant? Is it fresh? Is it easy to read? Is it easy to find? Is it consistent with the identity of your brand? Is it more than just text and pictures?
Lift Development exists to help you bring more focus to your brand online. Here’s what we bring to the table:
Clean Website Layouts
Lift Development can work with you to create an appealing website layout that accurately represents your brand. Whether designing based on existing branding or from scratch, we will make sure that you are happy and excited about the design of your website, blog, email newsletter, or application.
Our approach is to make your content the main attraction of your website. We don’t build big, flashy, busy layouts (in fact, we use very little “Flash” if any at all). Every web shop has their own specialties in design, and you’ll find words like clean, efficient, effective, fluid, open, and professional associated with ours.
WordPress Design & Development
We’ll just put it out there: WordPress is awesome.
What? Isn’t that a blogging platform? At it’s core…yes. But it’s also so much more. By launching client sites on WordPress, we are able to give you complete control over the content. The site is also set up to engage end-users right from the start through commenting, RSS feeds, and an incredible array of plugins that can make the site as dynamic and “plugged in” to other networks as you’d like.
We can develop your WordPress website from scratch, or we can make a few tweaks to a pre-built theme of your choice and save you some serious cash. Check out our TweakMyTheme service for explanation, examples, and potential free and premium themes for you to have us tweak.
Oh yeah, and this site is running on WordPress. We practice what we preach.
Strategic Planning and Consulting
Not sure the direction you should take to effectively engage your target audience through the web? We can help you brainstorm an approach. We’re idea people.
Lift Development is available for consultation and strategic web planning by the hour, day, or week. We can work with you to create a strategy that fits your organization’s goals. And there are no strings attached: if we help you create an initial plan, you are free to shop that plan elsewhere. You are not required to enlist Lift Development for any of the actual services. But we think you’ll want to.
And a few other things…
Dynamic Web Application Programming
It’s one thing to look good, and it takes things to another level when you can create an online presence that is actually useful. If you’ve got a cutting edge idea to develop a web application, we can make that happen either through ASP.NET programming or custom WordPress plugins.
We can help you develop pieces of functionality that range from simple web-based tools to full-scale web applications. Examples of functionality include e-commerce capabilities, a regularly updated blog and RSS feed, web-based tools like a mortgage calculator or budget forecaster, user forums and message boards, mobile applications, user wikis, etc. Whatever your “big idea” is, talk to us and we can help you make it a reality.
Effective Social Media Planning
This is important: Social media is not a “broadcast” medium.
So many times brands take the time to set up their Twitter, Facebook, YouTube, and other social media accounts, then just use those channels to talk about themselves. You’ll find very little value and ROI in this approach.
We take a listening approach to social media.
Why? Because that’s how you’re going to find new clients (we’ve done it), repair relationships with old clients, and make your faithful clients love you even more. We can educate and help you plan the best ways to join in and listen to the conversations that are happening on social media. They might be talking about you, or they might be talking about problems your product or service can fix. Listening and responding at the right moment creates loyal customers.
Quality Video Production
Nothing gives a potential customer a better glimpse of who you are than video. We specialize in creating informative videos that are targeted at the web.
YouTube has over 100 million videos. You interpret that number to mean there’s a lot of competition out there if you do decide to create videos for your brand, or you can interpret it to mean that users on the web expect online video from their favorite brands.
Use video to introduce the people behind your brand. Tell a story. Put the spotlight on one of your favorite clients. The bottom line is that video needs to be a part of your plan. Lift Development can help at any step of the way from planning to filming to editing.