If your website is useful, people will visit it. They’ll even come back again and again. They will talk about it. Other people will find it.
No matter how good your design is or where you rank on Google, a site that isn’t useful will cause your users to visit once and possibly never come back.
What makes a website useful? Ask yourself questions like these:
- Can visitors find key pieces of information about your company without having to call you?
- Can visitors find key pieces of information easily?
- Are there offline systems being utilized by your customers that could be accessed online?
- Why would someone visit your website in the first place?
- Would some of your customers or potential customers feel more comfortable engaging with our brand through social media vs. in-person?
- Are there ways you can utilize web technologies to give potential customers an accurate representation of your brand so they feel like they know you before they ever walk through the door? (think video, live chat, etc.)
- Are there any offline processes in place that could be more officient online? This is something that can benefit both you and your customers.
You get the idea. Analyze your entire business model for ways you can tap into online technologies and build a useful website and online presence.
Lift Development can collaborate with your company to identify ways to make your website a useful destination. Contact us today to book some consultation time.
About Dave Yankowiak
Dave is the founder of Lift Development and an enthusiast of all-things web. He lives in the small town of Grand Rapids, MN and enjoys technology, music, the outdoors, reading, and his family. He has no plans to ever retire.
Encik Baloot says:
Usefulness is very important in making a new website. Successful website means MONEY. :)
greg says:
Now if I can just find something that would be useful to all … thanks for the good info.