Today as I was driving in my wonderful town of Grand Rapids I noticed a sign in someone’s yard. It wasn’t a “For Sale” sign or one of the many politicial signs that are sure to be popping up soon. No, it was a homemade plywood sign spray-painted to say “Roofing” with a phone number…
In my industry, referrals and customer references are important. In fact, at this point I haven’t had to advertise my services yet and most of my work has come through referrals. One of the great tools for this has been LinkedIn. LinkedIn is basically the MySpace or Facebook of professional networking. It allows you to…